I design products a team can actually build.

Hossam Al Halabi. Digital Product Designer. Open to a product design role in Copenhagen or remote, and to freelance work alongside it.

Selected projects

I design products a team can actually build.

  • A desktop monitor on an oak desk showing the Maersk Hub portal: a live shipment tracker with counts for inland shipments, ocean shipments and warehouses beside a map of the Gulf.

    Crafting the Enterprise Vision

    Protected. Case study

  • A laptop in a photography studio showing the rebuilt Photo Jovial homepage, with freshly printed portraits laid out beside it.

    From 384 a Day to 3,500+

    Protected. Case study

  • The control room behind this site, showing a queue of subsystem jobs marked running or approved, and counters reading 51K lines, 11 subsystems and 800 changes.

    The Engine Behind This Site

    Protected. Case study

See all projects

Digital product designer with an engineering mindset.

I work best on a team where people actually listen to each other, and I'll put the effort in to make it that kind of team. Things don't rattle me much. I'd rather be curious about a problem than annoyed by it. I come up with ideas, and I can run with them on my own when I have to. But mostly I want the work to go well for everyone, so if someone needs a hand they get one, whether or not it's my job to give it.

Experience

From multimedia to enterprise product.

May 2024 to Present

Copenhagen, Denmark

Digital Product Designer

Freelance

  • Rebuilt a photography studio's website as ten service pages on one structure I designed for them: daily search impressions went from 384 in the month before launch to 3,500+, and 1.07M impressions and 8,900 clicks over sixteen months, 99% of them after launch
  • Organised the content around what people search for, and the pages reached Google's top five for local searches such as 'photographe jean talon' and 'photo passeport jean talon'
  • Designed and shipped a live Next.js and TypeScript platform with private AI agents behind it, using AI-assisted development

Nov 2019 to Apr 2024

Denmark

Senior UX Designer

Maersk

  • Designed the first iteration of the customer dashboard on maersk.com, 'The Hub', around three customer jobs instead of the org chart, turning complex supply chain functions into one overview
  • Drew the first concepts that moved the Maersk mobile app off its legacy design, built on four findings from user research; the app that later shipped followed their direction in its components
  • Responsible for maintaining the supply chain component library in the 12-person 'Flea Market' design system task force: built the variants, made the components interactive and ready to use, and streamlined the designers' workflow; used across 20+ products by 260+ developers
Always thinking of the context of what we were doing and how it could be improved. Always looking to do better, he brings ideas and pushes what can be achieved.
Andy F. | Lead UX, Maersk

Nov 2016 to Nov 2019

Denmark

Multimedia Designer

Maersk

  • Designed marketing material for campaigns running across four channels: print, email, YouTube and social
  • Produced video tutorials and motion design in After Effects that walked customers through Maersk's products
  • Worked in Photoshop, Illustrator, InDesign and After Effects, from print-ready artwork to animated assets
Delivered great enterprise work on time, without needing a lot of guidance.
Jan C. | Sr. Director Ecommerce & Digital Solutions, Maersk

May 2016 to Nov 2016

Denmark

Graphic Designer & Webmaster

Readynez

  • Designed marketing materials and UI assets for an IT training provider, in Photoshop, Illustrator and InDesign
  • Ran and optimised the Umbraco CMS on Linux, keeping the site responsive across devices
  • Worked closely with marketing and sales teams to deliver promotional materials
Worked tirelessly to find solutions and make our deadlines.
Maria B. | Head of Corporate Marketing, Readynez

What I do

Three things I bring to a product team.

Product & systems illustration

01

Product & systems

I design systems, not screens.

Research-led product design for dense B2B tools: logistics platforms, customs screens, software people sit in all day. I build and maintain component libraries with the variants and states a team needs, so the next screen starts from what already works.

The Flea Market design system
AI in practice illustration

02

AI in practice

I ship the tool, not just the spec.

With AI-assisted development I take an idea to production software. This site is one: 11 subsystems live in production, built on a written architecture and a quality gate that decides what ships. In a team that means I turn up with something working instead of a slide about it.

The engine behind this site
Growth illustration

03

Growth

Design measured in search traffic.

A product has to be found before it can be used. Technical SEO, content structure and end-to-end UX took one site from 384 search impressions a day to 3,500+, and 1.07M in total over sixteen months. I read the search data myself and design against what it says.

From 384 a day to 3,500+

Let's talk.

If this is the kind of work your team needs, tell me about it. A role, a new product, or one that has become hard to use. I read and answer every message myself.

Connect on LinkedIn

Here for a project rather than a role? See what I take on.