Hossam Al Halabi. Digital Product Designer. Open to a product design role in Copenhagen or remote, and to freelance work alongside it.
Selected projects
Protected. Case study
Protected. Case study
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I enjoy working with developers and product teams, sharing ideas and learning from each other. I like asking questions and understanding a problem before trying to solve it. I'm happy to take initiative and work on my own, but I also value feedback and helping others. What matters most to me is that we do good work together.
Experience
May 2024 to Present
Copenhagen, Denmark
Freelance
Product design for small businesses. I rebuilt a photography studio's website as ten service pages on one structure, taking daily search impressions from 384 to 3,500+ and its pages into Google's local top five, with 1.07M impressions and 8,900 clicks over sixteen months. I also designed and shipped my own platform, a live Next.js site built with AI-assisted development. Private AI agents behind it run site audits, research and reporting through a chat interface, and checks in code stop a generated document claiming anything the source data does not support.
Nov 2019 to Apr 2024
Denmark
Maersk
Designer on Maersk's customer-facing digital products, in agile teams with developers and product owners. I designed the first version of The Hub, the customer dashboard on maersk.com, around three customer jobs instead of the org chart, and drew the first concepts that moved the mobile app off its legacy design. In the 12-person 'Flea Market' design system task force I maintained the supply chain component library, used across 20+ products by 260+ developers. I also designed real-time container-visibility and cross-team insight features, and helped move a legacy system to a modern platform.
Always thinking of the context of what we were doing and how it could be improved. Always looking to do better, he brings ideas and pushes what can be achieved.
Nov 2016 to Nov 2019
Denmark
Maersk
Campaign material and product videos for Maersk's customers. I designed marketing material for campaigns running across four channels: print, email, YouTube and social. I produced video tutorials and motion design in After Effects that walked customers through Maersk's products, designed iconography and visual assets to the brand guidelines, and developed campaign concepts with marketing and sales through to execution.
Delivered great enterprise work on time, without needing a lot of guidance.
May 2016 to Nov 2016
Denmark
Readynez
Graphic designer and webmaster for an IT training provider, responsible for both its marketing and its website. I designed marketing materials and UI assets in Photoshop, Illustrator and InDesign, and ran and optimised the Umbraco CMS on Linux, keeping the site responsive across devices.
Worked tirelessly to find solutions and make our deadlines.
Dec 2015 to May 2016
Denmark
Media Now
Websites and brand identities for Danish small businesses, from logo and stationery to the finished WordPress site. I built and launched the client websites, designed to work on phones from the first sketch, and presented concepts directly to clients, refining them through feedback until sign-off. I also prepared print-ready files for business cards, flyers and signage.
Oct 2012 to Sep 2014
Damascus, Syria
Euromarche
In-house designer and photographer for a retailer. Every week I shot and retouched the product photography and laid out the promotional brochure, hundreds of products and prices on a fixed print deadline, and I designed the in-store signage and seasonal campaigns to the company's brand guidelines. I planned each week's offers with the marketing team before turning them into print.
Jan 2008 to Dec 2010
Damascus, Syria
LARSA Technologies
Websites, brand identities and print material for companies across Syria, from retail to industry. I designed full identity packages, from logos and stationery to brochures and product catalogues, and made animated banners and promotions for clients' websites and product launches, working with each client from first concept to delivery.
What I do
01
Product & systems
Research-led product design for dense B2B tools: logistics platforms, customs screens, software people sit in all day. I build and maintain component libraries with the variants and states a team needs, so the next screen starts from what already works.
The Flea Market design system
02
AI in practice
With AI-assisted development I take an idea to production software. This site is one: 11 subsystems live in production, built on a written architecture and a quality gate that decides what ships. In a team that means I turn up with something working instead of a slide about it.
The engine behind this site
03
Growth
A product has to be found before it can be used. Technical SEO, content structure and end-to-end UX took one site from 384 search impressions a day to 3,500+, and 1.07M in total over sixteen months. I read the search data myself and design against what it says.
From 384 a day to 3,500+If this is the kind of work your team needs, tell me about it. A role, a new product, or one that has become hard to use. I read and answer every message myself.
Here for a project rather than a role? See what I take on.
