I design products a team can actually build.

I'm a digital product designer with an engineering mindset. I like making complicated products easier to use and working closely with the people who build them.

Selected projects

Three projects that show how.

  • A desktop monitor on an oak desk showing the Maersk Hub portal: a live shipment tracker with counts for inland shipments, ocean shipments and warehouses beside a map of the Gulf.

    Crafting the Enterprise Vision

    Protected. Case study

  • A laptop in a photography studio showing the rebuilt Photo Jovial homepage, with freshly printed portraits laid out beside it.

    From 384 a Day to 3,500+

    Protected. Case study

  • The control room behind this site, showing a queue of subsystem jobs marked running or approved, and counters reading 51K lines, 11 subsystems and 800 changes.

    The Engine Behind This Site

    Protected. Case study

See all projects

Digital product designer with an engineering mindset.

I enjoy working with developers and product teams, sharing ideas and learning from each other. I like asking questions and understanding a problem before trying to solve it. I'm happy to take initiative and work on my own, but I also value feedback and helping others. What matters most to me is that we do good work together.

Experience

From graphic design to enterprise product.

May 2024 to Present

Copenhagen, Denmark

Digital Product Designer

Freelance

Product design for small businesses, and my own site, which I built and run as a working product.

  • Rebuilt a photography studio's website as ten service pages on one structure. Daily search impressions went from 384 in the month before launch to 3,500+, and the site has had 1.07M impressions and 8,900 clicks over sixteen months, 99% of them after launch.
  • Organised the same studio's content around what people search for. Its pages reached Google's top five for local searches such as 'photographe jean talon' and 'photo passeport jean talon'.
  • Designed and shipped hossam.dk as a live Next.js and TypeScript platform using AI-assisted development, with private AI agents behind it that run site audits, research and reporting through a chat interface: tool calling with permission rules, scheduled jobs and queued pipelines.

Nov 2019 to Apr 2024

Denmark

Senior UX Designer

Maersk

Designer on Maersk's customer-facing digital products, in agile teams with developers and product owners.

  • Designed the first version of The Hub, the customer dashboard on maersk.com, around three customer jobs instead of the org chart, so complex supply chain functions read as one overview.
  • Drew the first concepts that moved the Maersk mobile app off its legacy design, built on four findings from user research. The app that later shipped followed their direction in its components.
  • Maintained the supply chain component library in the 12-person 'Flea Market' design system task force: built the variants, made the components interactive and ready to use, and streamlined the designers' workflow. Used across 20+ products by 260+ developers.
Always thinking of the context of what we were doing and how it could be improved. Always looking to do better, he brings ideas and pushes what can be achieved.
Andy F. | Lead UX, Maersk

Nov 2016 to Nov 2019

Denmark

Multimedia Designer

Maersk

Campaign material and product videos for Maersk's customers.

  • Designed marketing material for campaigns running across four channels: print, email, YouTube and social.
  • Produced video tutorials and motion design in After Effects that walked customers through Maersk's products.
  • Designed iconography and visual assets to the brand guidelines, and developed campaign concepts with marketing and sales through to execution.
Delivered great enterprise work on time, without needing a lot of guidance.
Jan C. | Sr. Director Ecommerce & Digital Solutions, Maersk

May 2016 to Nov 2016

Denmark

Graphic Designer & Webmaster

Readynez

Graphic designer and webmaster for an IT training provider, so both the marketing and the website were mine to look after.

  • Designed marketing materials and UI assets in Photoshop, Illustrator and InDesign.
  • Ran and optimised the Umbraco CMS on Linux, keeping the site responsive across devices.
Worked tirelessly to find solutions and make our deadlines.
Maria B. | Head of Corporate Marketing, Readynez

Dec 2015 to May 2016

Denmark

Graphic & Web Designer

Media Now

Websites and brand identities for Danish small businesses.

  • Designed each identity from logo and stationery to the finished site, and built and launched the sites in WordPress, designed to work on phones from the first sketch.
  • Presented concepts directly to clients and refined them through rounds of feedback until sign-off.
  • Prepared print-ready files for business cards, flyers and signage.

Oct 2012 to Sep 2014

Damascus, Syria

Graphic Designer & Photographer

Euromarche

In-house designer and photographer for a retailer, on a weekly print deadline.

  • Shot and retouched the product photography for every weekly promotional brochure, from studio setup to final edit.
  • Laid out the brochure itself, hundreds of products and prices each week, on a fixed print deadline.
  • Designed in-store signage and seasonal campaign material to the company's brand guidelines, and planned each week's offers with the marketing team before turning them into print.

Jan 2008 to Dec 2010

Damascus, Syria

Graphic & Web Designer

LARSA Technologies

Websites, brand identities and print material for companies across Syria, from retail to industry.

  • Designed full identity packages: logos, stationery, brochures and product catalogues.
  • Made animated banners and promotions for clients' websites and product launches.
  • Worked with each client from first concept to delivery, through rounds of feedback.

What I do

Three things I bring to a product team.

Product & systems illustration

01

Product & systems

I design systems, not screens.

Research-led product design for dense B2B tools: logistics platforms, customs screens, software people sit in all day. I build and maintain component libraries with the variants and states a team needs, so the next screen starts from what already works.

The Flea Market design system
AI in practice illustration

02

AI in practice

I ship the tool, not just the spec.

With AI-assisted development I take an idea to production software. This site is one: 11 subsystems live in production, built on a written architecture and a quality gate that decides what ships. In a team that means I turn up with something working instead of a slide about it.

The engine behind this site
Growth illustration

03

Growth

Design measured in search traffic.

A product has to be found before it can be used. Technical SEO, content structure and end-to-end UX took one site from 384 search impressions a day to 3,500+, and 1.07M in total over sixteen months. I read the search data myself and design against what it says.

From 384 a day to 3,500+

Let's talk.

If this is the kind of work your team needs, tell me about it. A role, a new product, or one that has become hard to use. I read and answer every message myself.

Connect on LinkedIn

Here for a project rather than a role? See what I take on.